A Flat Card That Doubles as a Handle

The card's top edge cuts into a rounded grip shape, letting the whole piece hang on a hook or carry like a small tote without a separate handle piece attached. Below it, the pump bottle sits pressed into a cavity that follows the contour of shoulder, neck, and pump head, so the bottle reads clearly through the packaging before it's ever removed.

Natural Fiber Tone, No Bleaching Step

Left in its raw wood-brown color, the pulp skips the bleaching pass that turns most trays bright white, cutting a processing step out of production. The warmer tone also reads differently on shelf than the cooler white found across most molded fiber lines, giving the card its own visual identity without added pigment.

One Card Shape, Multiple Bottle Sizes

The same handle-topped card scales down to a narrower single-bottle version or widens to hold two bottles side by side, keeping the branding footprint consistent across a product line. Because this breathable structure uses only the card thickness itself to hold the bottle, there's no added backing sheet or plastic blister to strip off at unboxing.