Kim Kardashian and Coty Collaborate on SKKN Collection Using Molded Pulp Packaging

Kim Kardashian and Coty Collaborate on SKKN Collection Using Molded Pulp Packaging

SKKN BY KIM, a skincare line born out of the collaboration between Kim Kardashian and the renowned US fragrance and beauty giant Coty, introduces an innovative touch by utilizing molded pulp packaging for its nine products.



The packaging of SKKN BY KIM boasts a combination of refillability and sophistication, adorned with natural, stone-like hues and elegant geometric shapes.
The external packaging material is sourced sustainably; however, what truly captivates attention is its composition—crafted entirely from pulp using advanced high-humidity hot press molding technology, a technique championed by OTARApack.
In alignment with the prevailing global inclination towards environmental consciousness and purity, this packaging not only guarantees safety but also demonstrates water resistance, oil repellence, heat endurance, leak prevention, and recyclability.



SKKN BY KIM Sustainable Environmental Concepts
The packaging of SKKN BY KIM, designed in harmony with OTARApack's sustainable ethos, the packaging exudes an earthy color palette, embodying a chic and reusable packaging design.



Vanessa Reggiardo, the General Manager of the Coty brand, notes that Kim Kardashian, as an iconic beauty figure with a worldwide fanbase, is effectively reshaping the direct-to-consumer sales model.
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